The sales funnel describes a process where opportunities are generated, followed up on, and closed. Everything a sales team does relates in some way to generating leads, uncovering opportunities for those leads, and then closing those opportunities. As any sales rep knows, a lot of time is spent on opportunities that will never close.
Wouldn’t it be great if there were a way to determine what opportunities will and will not close, and furthermore, why that is?
That is what this project sought out to do, given 57 features and roughly 180 records I was able to determine likely reasons why deals would not close.